Friday, December 16, 2011

Wholefood Market - Holiday Preview


About a week ago, I received an email from Lisa asking if I would like to attend a Wholefood Market Holiday Preview event. Since most of these event lands on a weekday, I typically skip them. However, this time I really wanted to go, because I had purchased a $20 voucher awhile ago and really wanted to use it.

The event was held at their Cambie store which was easy to find, as it was just on the corner of Broadway and Cambie.
The actual event was held in the florist department. Although it was very pretty, but at the same time it was also very cramped due to the amount of people present at the event.
As I mentioned this was a Holiday Preview event, so Wholefood pulled out all the holiday favorites and gathered them up for our viewing and sampling. The above is the first stop: drinks. The apple cider I was presented was sweet with a hint of caramel aftertaste.

Next table over was a tasting of their fresh Fanny Bay oysters. There were plump and fresh. At the time of this event, there were selling for $9.99/dozen. One thing I should mention is that all the fresh seafood here can be processed for free, that means they can de-shell your shrimps, cut open your oysters etc. I was actually quite surprise to learn they offered such service, as it's perfect for the holidays (save you the work).
I really couldn't remember all the cheese that were present, but I do remember trying a piece of brie. To be honest, I don't really know my cheese very well.
Of course, nothing is complete without a booth just for holiday meals. Wholefood has come up with a packaged dinner plan, so all you need to do is take a home and re-heat and it's ready to go. This mean can be pre-ordered online for in store pick up. The above is a holiday feast muffin made with turkey, stuffing, cranberries and mash potatoes topped with gravy. It was certainly interesting, and good for anyone who is craving the feast without all the calories. :P
 Last but not least: the dessert/sweets table. It was filled with goodies, such as Stollen from Thomas Haas, pumpkin pies, hand pulled candy canes etc.
My favorite from this table was this gingerbread cookie mix gift jar with attached receipe. This would be perfect for a friend of mine, aka the baker ;).
At end the night, Denise (forager for Wholefood Market) presented us with a tote bag filled with goodies from local merchant. For example the Nonna Pias Balsamic Reduction was from Whistler, and the Untamed Feast Dried Mushrooms was from the islands. 

Actually I didn't receive the Balsamic Reduction in my tote, so when Lisa thanked me afterward, I told her about it. She asked me to stop by and pick it up from customer service. The girl at the counter didn't know about it, and pretty much said she could do nothing (no smiles either, maybe she was in a bad mood). However a nice gentleman was beside her, and after taking one look at our email exchange, he went to grab a bottle for me. He was very professional, but also very friendly. So I would just like to acknowledge Ivan for his excellent attitude and customer service. Thanks!

If you didn't notice, one of the included item was the Stollen from Thomas Haas. It was one of those things I couldn't wait to try. This cake was moist, and super dense. It was like a cross between a cookie and cake with tons of nuts, and raisin. Raisin was actually in front of flour on the ingredient list.  Base on appearance, I thought it was be sweeter than candy with all the sugar on top, surprisingly it was just about right. If you are fluffy cake lover, then this is definitely not for you, but for those nutty cake lover who want to pass on the fruit cake, this fits the bill just right.

Well, since I did mention I wanted to attend this event mostly because I had a voucher, so the question remain, what did I purchase:

One thing that R really wanted to try was coconut oil. This is because it contains middle chain fatty acid that can be utilized right away instead being stored in your fat cells(something along those lines, R is in the field but I am certainly not). We actually already tried it, it doesn't have any particular taste, so basically we use it like regular cooking oil since it can tolerate high heat. The Sliver Hill bread was on sale, and it made from sprouted wheat (no flour at all). According to R, sprouted wheat have more nutrients. We also grabbed some delicious looking nutty snacks and a organic vegetable broth that we have yet to try.

We did love shopping at Wholefood Market, but let's face it, the prices are definitely higher than other grocers. However let's not forget that famous line "you get what you paid for." Most of their food are made from ingredient I can understand instead of a mile long list of chemicals. Now, if they just open up one in Surrey, then it's all good. 

* Before I end this post, I just had to post this picture. Doesn't it look interesting, this apparently is a citron fruit called Buddha Hand.


Kevin | 604 Foodtography December 18, 2011 at 10:41 PM

I couldn't go cause of finals..I hope Lisa made sure my gift bag got donated to the food bank instead. :)

Post a Comment